This advert is for car insurance premiums. The concept was to create car video game feel whereby the various customizations / added extras and the owners profile change the amount for car insurance premium.
*Disclaimer: This version didn’t make it to stations but I like the quirky-ness of it more than the approved version.
Software: Maxon Cinema 4D, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
Mich in Motion 